| Type | Food services |
|---|---|
| Industry | Sweets |
| Founded | 1999 |
| Headquarters | Osaka, Japan |
| Products | Cream Puffs Fondant Cheesecake Tiramisu |
| Website | http://www.muginohointl.com/ |
Beard Papa's (ビアード・パパ) is an international chain of cream puff stores started in Japan by the company Mugino Co., Ltd. (株式会社麦の穂). Their slogan is "Fresh'n natural cream puffs". Beard Papa's has over 250 stores in Japan and 300 worldwide.[1]
Their trademark product is a choux pastry shell filled with whipped cream custard, available in vanilla, chocolate, and specialty flavors such as green tea, strawberry, Nutella, Limoncello, coconut creme, Key Lime Pie, Banana, Pina Colada, mango, pumpkin, Earl Grey tea, éclair, and coffee. In addition, Hawaii locations also have haupia, lilikoi, Bailey Irish Creme, Mint Chocolate, Raspberry Chocolate and caramel flavors. The different flavors are sold on a rotating schedule.[2]
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The first Beard Papa's was opened in 1999 by Yuji Hirota in Osaka, Japan with the motto Pipin' Hot Cream Puffs. Since its beginnings Beard Papa's has grown considerably expanding outside of Osaka and even Japan itself to China, Korea, Taiwan, Indonesia, Australia, Singapore, Malaysia, Canada, the Philippines, the UK, the United States, and Thailand.[3]
The company opened a flagship outlet, its first in Europe, in London's Oxford Street in December 2006. This closed in 2010, although it is still seeking to recruit franchisees in England.
In June 2008, Beard Papa's was identified as "Wired" by Wired Magazine (the magazine's highest rating, above "Tired" and "Expired").[4]
Beard Papa's has a selection of other pastries and desserts such as:[5]